Government Takes Firm Stance Against Non-Consensual Deepfakes on Social Media

The UK government has condemned the recent use of artificial intelligence (AI) to create and disseminate degrading deepfake images on social media platforms, notably X. In a significant statement, officials have emphasised the need for stricter measures to protect women and children from these harmful practices.

Condemnation of Harmful Content

During a statement in Parliament, the Deputy Speaker highlighted the severe implications of AI-generated deepfakes, particularly those involving non-consensual intimate images. This content is categorised as not just unacceptable but also as illegal under current laws.

The Internet Watch Foundation (IWF) has reported alarming instances of “criminal imagery,” with some cases involving children as young as 11. Women have also been targeted, with deepfake images depicting them in distressing situations. The situation has raised serious concerns about online safety and the impact on victims.

Government Initiatives for Online Safety

The government is implementing a series of urgent measures aimed at combating this issue. Recently, X restricted certain image-creation functions to paid subscribers, a move that has been deemed insufficient by advocates for women’s rights who believe that monetising the service trivialises the abuse.

Officials reiterated that sharing or threatening to share intimate images without consent is a criminal act. Under the Online Safety Act, both individuals and platforms can be held liable for such actions. The Deputy Speaker noted that this is a priority offence, mandating proactive measures from social media companies to curtail abusive content.

Accountability for Platforms

In a decisive move, the government announced that Ofcom, the UK’s communications regulator, has begun a formal investigation into X regarding compliance with the Online Safety Act. There are expectations for a timeline for the investigation to be released promptly.

Officials have made it clear that social media platforms like X must take immediate action to prevent the sharing of illegal content. They retain the power to impose hefty fines or even limit access to their services if they fail to address these violations.

Future Legislation Plans

As part of ongoing efforts to enhance online safety, the government plans to introduce new legislation under the Crime and Policing Bill. This new law aims to criminalise the production and distribution of nudification apps, targeting the root of the problem.

Moreover, technology firms are urged to implement measures recommended by Ofcom to improve safety for women and girls on their platforms without delay. Officials have reiterated their commitment to tackling violence against women and girls both online and offline.

Conclusion

In closing, the government signalled its determination to uphold British values of decency and respect by tackling the misuse of AI technologies. Officials assert that innovation should enhance human dignity rather than undermine it, committing to legislative changes and measures to enhance public safety.

Source: official statements, news agencies, and public reports.

https://www.gov.uk/government/speeches/secretary-of-state-statement-to-the-house-of-commons-12-january-2026